Brand Development

Tennessee Valley Fair

Tennessee Valley Fair Brand Examples

The Tennessee Valley Fair has been a tradition since 1919, dedicated to showcasing East Tennessee's heritage, agriculture and the arts. A big part of many family's Fall activities, the Fair attracts 150,000 guests annually from every county in East Tennessee.

Over time, the Fair's visual materials had become dated in appearance. BigWheel was asked to revisit the Fair's logo. Rather than address the logo as a single project, we took a longer view with a new visual approach that reflects the heritage of the Fair, and a series of annual themes leading up to the Fair's upcoming centennial celebration in 2019.

Services Provided
  • Logo Design
  • Visual Style Guide
  • Printed Materials
  • Electronic Stationery Template
  • Billboards
  • Print Ads
  • Website
Results

The integrated approach consolidating the new visuals throughout the Fair's advertising has elevated visibility and reinvigorated the brand. Attendance has risen significantly and the Fair has won awards from industry organizations.

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