Branding

Sevier County Bank

Sevier County Bank Brand Development Examples

The oldest business in Sevier County, SCB's logo was last updated during the 1970's. Over time, through expansion and personnel changes, the brand had become inconsistent and dated. BigWheel worked with the bank to develop a new corporate identity program including a new name and logo, taking an approach that is modern while still paying homage to the bank's history and respect for the region. The logo is based on the iconic Mount LeConte, and represents the region's mountains, foothills, rivers and bottomland.

Services Provided
  • Logo Design
  • Visual Style Guide
  • Printed Materials
  • Electronic Stationery
  • Presentation Graphics
  • Vehicle Graphics
  • Proposal Template
  • Advertising
  • Signage
Results

The branding work, including the logo, involved several members of the Board, the leadership team and key employees. As a result, the level of internal engagement was high, a critical factor for brand success. As the new mark was revealed throughout the community on the bank's signage, ads, and printed material, the bank saw a new sense of energy and excitement, evident through customer and employee feedback and through media coverage. The campaign was the recipient of an American Advertising Federation "Addy" award.

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