Environmental Design

SCB Battery Campaign

AA August Battery Campaign

Sevier County Bank has a legacy of over 100 years of community service and support for dozens of philanthropic organizations. When a national battery brand withdrew its support of volunteer firefighters across the nation, SCB stepped up.

Batteries are a vital part of firefighters breathing equipment, but a single fire can use up 6 batteries. With budgets already strapped, many departments struggle to keep a fresh battery supply.

Results

We developed the “1+1=6” tagline as part of the “AA August” campaign. Through a mix of media including point of purchase displays, billboards, print ads, and radio spots, the campaign reflected well on SCB, but more importantly, exceeded expectations. The campaign is now repeated annually and is becoming recognized throughout the region.

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