Microsites / Sweepstakes

Moving the Ball for a National Brand

Long-time client Food Network asked us to design the [yellow tail] Tailgate Sweepstakes website. It was a good day. The opportunity to work alongside two prominent national brands with topics so dear to our hearts, football, great food, and great wine, doesn’t come often.

The sweepstakes posted a series of food and wine pairings and asked participants to vote online for their favorites. The winners could receive sporting event tickets, tailgate parties, tailgate gear or other prizes. 

Our design needed to appeal to sports fans, wine fans and foodies, while staying within the corporate identity guidelines of both [yellow tail] and Food Network. The result? A perfect match. Entries exceeded expectations.

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