Microsite

Fine Living Network

Fine Living Network Microsite Screenshot


Fine Living Network is a Scripps Network television network dedicated to providing lifestyle-related content for success-driven individuals. For this project, the network's goal was to spread awareness of its prime time programming among the target audience. They wanted to feature particular shows and hosts, as well as offering enticing ‘teaser’ content to site users to drive interest and viewership.

Services Provided
  • Web Design
  • HTML Development
  • Information Architecture
  • Flash Animation
  • PHP Programming
Results

BigWheel worked closely with Fine Living Network executives to develop a microsite that on-air and print advertising could drive to. The biggest challenge was developing an information architecture to offer a wealth of content without overloading users. So, the microsite was divided into sections: featured programming, programming schedule, get to know the hosts, and videos from particular shows or projects. Each area was carefully designed so users could access all the needed information without leaving the microsite. To accomplish this, BigWheel implemented slide out video players and expanding content areas.  All content was dynamically driven via XML, which was especially important since the schedule area was driven from a live XML feed from Fine Living Network’s on-air department.  

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