Web Design

Dura-Line

Dura-Line Website Screenshot

With eight manufacturing centers, Dura-Line produces a diversified product mix of conduits, pipe, conduit equipment and accessories around the world. With that much going on, getting their message and content to the right people was no small feat. The website dives in and provides information about their brands, and products, with detailed specifications and use cases. It addresses this from a product and a market centered approach. There is an education section with product videos, photos, installation and handling information. There is a private section for internal communications and document sharing. There is an e-commerce section selling all manner of tools, fittings and accessories.

The site is also internationalized. There are different versions for different global regions. Products which are in more demand in Latin America are more predominately featured on Duraline.mx. And they are translated into Spanish, English and Portuguese. For European markets there is Duraline.cz, with content in English and Czech. The same is true for Asia, India and the Pacific Rim as well as Africa. Duraline.com is all about getting the right content to the right people at the right time.

Services Provided
  • Web Design
  • Web Development
  • CMS
  • Internationalization
  • Translation
  • Private Content
  • e-Commerce

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