News-ish
Charlie Morgan's picture

2 Simple Email Marketing Ideas That You Can Use Today With Examples

2 Simple Email Marketing Ideas That You Can Use Today With Examples

Though the tools may stay largely the same, the way we use them changes.

Consider the pastoral crosscut saw. No longer are mighty trees harvested with tuned saws betwixt two burly men, but rather quickly felled with a chainsaw and one man with much less effort.

Still, however, the nimble trail builder still uses the primitive tool to blaze a path through the wilderness where she must pack light and dependable tools.

I promise I’m getting somewhere with this. Email marketing, in a way, is becoming like the idyllic crosscut saw. Rather than being an everyday marketing implement, it’s taking on a more nuanced role with more specific applications.

While many of you can prove significant ROI and engagement with your emails, you may be turning away a lot of annoyed subscribers if your content isn’t as useful or interesting as they hoped.

Email marketing is still alive and well, according to this article from Inc., with over 70% of Millennials still preferring email as the main communication between them and business.

However, it’s also evident that people unsubscribe from emails often. To ensure that you keep people engaged, campaigns must offer truly useful and interesting content to earn a spot in your target customer’s inbox.

Below are a couple examples of companies that provide great content with simply delivery philosophy that keeps people engaged and does not turn people away with dry subjects.

1. King Arthur Flour and Unambiguous Personalization- As a guy that loves cooking, I’ve always been a fan of King Arthur’s products, but I’ve more recently admired their email campaigns.

When you sign up for their newsletter, you fill out a few options to weed out your preferences. Do you make everything from mixes? Only from scratch? Do you mostly bake bread or sweets?

After filling out my personal preferences, I now receive content that I want to read. Throughout the week, I flag emails of interesting recipes or tips that I’ll want to use on a Sunday afternoon without weeding through content that doesn’t seem like “me.”

Take-away: Personalization is always a better approach than sprayin’ and prayin’ with shallow content that restates a list of over generalized tips. Create various personas for the people interested in your content, and give them something with depth and special attention.

Screen Shot 2016-11-16 at 3.38.18 PM.png

2. Amazon and Practical Product Recommendations- Most of the time, you don’t want to buy things just to buy things. However, you might be looking for a specific product to solve a problem or help you do something fun.

For example, I recently searched for a product that would mount my phone securely to my bike’s handlebars so I could use it for directions and safely switch music.

I found a product that seemed like a good option, but I wasn’t quite ready to commit. The next day, Amazon sent me a list of similar products that more closely aligned with my needs.

Take-away: Basic economics say that people go to companies to purchase solutions to their problems. Recommending products can help your customers settle on something that’s more specific to their style and needs, or even maximize the use of the product you sold them.

You don’t have to sell everything, like Amazon. If you use MailChimp, you can use this feature to easily recommend up to three products.

Screen Shot 2016-11-16 at 3.34.49 PM.png

Like SEO, social media or any other type of content marketing, there is no system to cheat and no magic formula. Just genuine, interesting, and compelling content that you would want to read on your time off.

If you continue to do that, email will remain to be a valuable conduit to your leads and clients.

Add new comment

Twitter

Sign-Up For Our White Paper Newsletter

Slammed full of marketing insights, design tips, developer moon language, and possibly a joke or two, our White Paper newsletter has got it going on.

Most Recent Posts

March 22, 2017

When it comes to luxury listings, image is essential. For the folks at Signature Luxury Auctions, developing an eye-catching brand was a key...

March 20, 2017

Good branding is clear, consistent, and memorable. A staple in the helicopter industry, Aero Products has been a go-to for rotary wing parts,...

February 7, 2017

From lighting and drapery to glassware and goblets, All Occasions Party Rentals has been dishing out the best event decor to the Southeast for...

January 30, 2017

Wedding inspiration is all about beautiful images, bold ideas, and building a support system of trusted vendors. The Bride Link combines all of...

November 22, 2016

Content, Content, Content. It’s the best way to market yourself online, but should you post informal content three times a day or knock the...